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DIGITAL ENABLEMENT AND INNOVATION I

by Shan Ling Pan, Derek Wen Yu Du

  • Hardback
  • 15.3 x 22.9 x 1.2 cm

£63.64

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The casebook aims at providing the latest case materials for researchers and students who are keen to learn about the consumerization and transformation effects of digital technology. It is one of the first books covering the best practices of digital enablement in China, which has been the focus many observers among the practitioners as well as academics. The 22 projects analyzed include Zhongguancun InnoWay, OFO Bicycle, Esheke, Taobao, and more.
  • Book Format

    Hardback

  • Publisher

    World Scientif

  • Published

    March 2019

  • Weight

    414g

  • Dimensions

    15.3 x 22.9 x 1.2 cm

  • ISBN

    9789813276352

  • ISBN-10

    9813276355

  • Eden Code

    5499941

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