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SUSTAINABLE DESTINATION BRANDING AN

  • Hardback
  • 17.8 x 25 x 2 cm

£59.39

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This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding.
  • Author

    Anukrati Sharma

  • Book Format

    Hardback

  • Publisher

    CABI

  • Published

    December 2019

  • Weight

    810g

  • Dimensions

    17.8 x 25 x 2 cm

  • ISBN

    9781786394286

  • ISBN-10

    1786394286

  • Eden Code

    5451212

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