The Rise of Bible Sales: Is Gen Z is Leading a Bible Revival?

I have sold Bibles for a fair few years by now, and yet I was surprised by a recent trend.

Something big is happening...

In a culture where digital noise is constant and meaning feels elusive, something unexpected is taking place—young people are turning to the Bible. Not just in small numbers, but in record-breaking sales. Between 2019 and 2024, Bible sales in the UK as a whole jumped 87%.

The question is: Why?

Gen Z: The Most Spiritual Yet?

Despite a decline in traditional church attendance, Gen Z is redefining what faith looks like. A recent survey found that 62% of 18-24-year-olds describe themselves as "very" or "fairly" spiritual—a huge contrast to the 35% of over-65s who say the same.

This hunger for something deeper is showing up in surprising ways, like the Good News Bible – The Youth Edition, which has seen sales nearly double since 2021.

Good News Youth Bible – White Hardback Edition for Teens and Young Adults

By Bible Society

40 reviews

£20.47

SKU 4552679

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Clearly, young people are searching for wisdom, connection, and something that speaks to the soul.

And they’re finding it in the Bible - which is good great news!

Why Are Young People Buying Bibles?

So what’s behind this surge? Here’s what we’re seeing:

1. A Search for Meaning – With uncertainty everywhere, Gen Z is seeking truth that doesn’t shift with the latest trend.
2. Mental Health & Soul Care – The pandemic, anxiety, and burnout have pushed many to explore faith as a source of peace.
3. The TikTok Effect – Social media is full of Christian creators making Scripture accessible and compelling.
4. Bibles That Speak Their Language – The rise of beautiful, journaling, and study Bibles (Hosanna Revival, anyone?) is making the ancient text feel fresh and alive.

This Isn’t Just a UK Thing

It’s not just happening in Britain. Over in the US, Bible sales have spiked 22% in the past year alone, with publishers reporting more first-time buyers than ever before. Clearly, something is shifting globally—young people are opening the Bible and discovering a story bigger than themselves.

So, What Now?

Maybe this is just a trend. Just like Tamagotchi or Pogs (yes, I am aware of how old I am, no need to remind me). Or maybe it’s something deeper. A quiet renewal. A new generation realizing that ancient wisdom might just be what we’ve been searching for all along.

If you’re curious, we’ve got a whole collection of stunning, easy-to-read Bibles waiting for you. Because maybe, just maybe, the words in this book will change everything.

Explore Bibles for the Next Generation.