2019 Reprint of 1963 Edition. Full facsimile of the original edition, not reproduced with Optical Recognition software. JOE D. BATTEN (1925 - 2006) was the Chairman of the Board of the management consulting and human resource development firm, Batten, Batten, Hudson and Swab, Inc., whose headquarters were located in Des Moines, Polk County, Iowa. A prolific writer, Batten also published a number of books on management, including Developing a Tough-Minded Climate...for Results (1965); Beyond Management by Objectives (1966); Dare to Live Passionately (1966); Guide to Successful Living (1969); The Confidence Chasm (co-authored with his daughter Gail Batten, 1972); and Expectations and Possibilities (1981). Mr. Batten reached thousands of people with his philosophy of "tough-minded" living and working; a bold and articulate author, his works enriched the lives of many managers. On this work critics write:

"The excellence of the book lies in the basic information it has to give to the relatively new manager."--Personnel Psychology

"Must reading for anyone who thinks all management books are just a rehash of planning, organizing, staffing, controlling, etc....Especially recommended..."--NRHA Magazine

"A totally fresh description of how to turn MBO into a 'living system'....practical and highly motivational."--Buffalo Law Journal

"Many useful suggestions to offer the executive."--West Coast Review of Books