For more than forty years this classic study has challenged and instructed more than 1.5 million readers in reaching the world for Christ. With a foreword by Billy Graham and now repackaged for a new generation of readers,The Master Plan of Evangelismwill show every Christian how to minister to the people God brings into their lives.

Instead of drawing on the latest popular fad or the newest selling technique, Robert E. Coleman looks to the Bible to find the answer to the question, What was Christ's strategy for evangelism? Through a thorough examination of the gospel accounts, Coleman points out unchanging, simple, yet profound biblical principles of how to emulate Christ to others.