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Centre Brain

  • Ebook
  • Publisher: SPCK

£5.24

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For anyone wanting to improve their communication skills

Shows how to turn reluctance into action with prompts

You will engage and persuade your audience with ease

The Centre Brain reveals how to communicate effectively to inspire action.

"Vital reading for anyone who wants to create communications that cause people to act."
Matt Barlow, CEO, CAP

When you face a red light, what can you say to turn it green?

On stage needing to hook the audience?

Convincing a friend over coffee?

Sweating it in a job interview?

The results of what you say aren't coincidence. Whether you persuade, or not, is down to whether you use the right prompts.

The Centre Brain - the body's action centre - responds to what it hears. And, if the right prompts are used, the brain can be persuaded to act. Effective communication isn't a lottery. The Centre Brain explains why your communication works, or doesn't. Why you prompt action, or don't.

The result of a 20-year quest to discover what prompts action, The Centre Brain offers readers a glimpse into the story behind their stories. Combining psychological insight, real-life experience and inspiring application, this book will show how you can make your message unmissable using the Centre Brain 5 prompts to action.

Centre Brain and The Centre Brain
The Centre BrainCentre Brain
  • Author

    Steve Adams

  • Book Format

    eBook (Christian360)

  • Publisher

    SPCK

  • Published

    July 2017

  • ISBN

    9780281077915

  • ISBN-10

    0281077916

  • Eden Code

    6179689

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