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Henry R. Luce, Time, and the American Crusade in Asia

  • Hardback
  • 364 pages
  • Publisher: Cambridge University Press
  • 16.4 x 23.9 x 3.1 cm

£45.29

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For historians and students of American media and politics

Uncovers Luce's role in shaping public perception of Asia

You will gain insights into America's mission in the East

This book explores Henry Luce's impact on American views of Asia.
Henry Robinson Luce (1898-1967) founded Time, Life, Fortune, and Sports Illustrated. Born in China to missionary parents, Luce was a kind of lay preacher, anxious to mold the American mind and advance his ideological program: intervention, capitalism, democracy (when appropriate) and Christian activism. The most celebrated and influential editor of his day, Luce was also obsessed with the American mission in the world, and with China and East Asia, the place of his birth. Luce tried to 'sell' this mission to a sometimes reluctant public. A passionate anti-Communist interventionist, he also convinced Americans that the U.S. had perversely 'lost' China to the Communists. A fervent advocate of the Vietnam intervention, Luce, author of the American Century edited incoming cables so that magazines might conform to his ideas.
Henry R. Luce, Time, and the American Crusade in Asia and What On Earth Am I Here For? Booklet
What On Earth Am I Here For? BookletHenry R. Luce, Time, and the American Crusade in Asia
  • Author

    Robert E. Herzstein (university Of South Carolina)

  • Book Format

    Hardback

  • Publisher

    Cambridge University Press

  • Published

    July 2005

  • Weight

    663g

  • Page Count

    364

  • Dimensions

    16.4 x 23.9 x 3.1 cm

  • ISBN

    9780521835770

  • ISBN-10

    0521835771

  • Eden Code

    1117245

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