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Evangelicals Incorporated: Books and the Business of Religion in America

[Hardback]

by Daniel Vaca

Author
Daniel Vaca
Book Format
Hardcover
Publisher
Harvard University Press
Published
December 2019

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Evangelicals Incorporated: Books and the Business of Religion in America

Today's Price £23.99

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Evangelicals Incorporated: Books and the Business of Religion in America

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Product Description

American evangelicalism is big business. It is not, Daniel Vaca argues, just a type of conservative Protestantism that market forces have commodified. Rather evangelicalism is an expressly commercial practice, in which the faithful participate, learn, and develop religious identities by engaging corporations and commercial products.