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Innovation and Competition in Zimbabwean Pentecostalism: Megachurches and the Marketization of Religion

[Hardback]

by Chitando Ezra

    • Author

      Chitando Ezra

    • Book Format

      Hardcover

    • Publisher

      Bloomsbury Publishing PLC

    • Published

      February 2021

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    £92.76

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    Innovation and Competition in Zimbabwean Pentecostalism: Megachurches and the Marketization of Religion

    Today's Price £92.76


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    Product Description

    Using the concept of a "religious market", this volume explores how African Traditional Religions and churches within Prophetic Pentecostalism in Zimbabwe seek to attract and retain members and clients.

    Chapters provide extensive coverage of two of the leading churches, namely, Emmanuel Makandiwa's United Family International Church (UFIC) and Walter Magaya's Prophetic Healing and Deliverance Ministries (PHD). Contributors also explore the strategies adopted by Pentecostalism in general, while others focus on African Traditional Religions. They show that although Prophetic Pentecostalism has gained a significant share of the market in Zimbabwe and in Southern Africa in general, it is not without controversy. In particular, it has been associated with the abuse of women and exploiting members and clients for financial gain.

    Innovation and Competition in Zimbabwean Pentecostalism is an important contribution to understanding the marketization of religion.

    Specification

    • Author

      Chitando Ezra

    • Book Format

      Hardcover

    • Publisher

      Bloomsbury Publishing PLC

    • Published

      February 2021

    • Weight

      536g

    • Dimensions

      15.6 x 23.4 x 1.7 cm

    • ISBN

      9781350176010

    • ISBN-10

      135017601X

    • Eden Code

      5258575

    More Information

    • Author/Creator: Chitando Ezra

    • ISBN: 9781350176010

    • Publisher: Bloomsbury Publishing PLC

    • Release Date: February 2021

    • Weight: 536g

    • Dimensions: 15.6 x 23.4 x 1.7 cm

    • Eden Code: 5258575


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