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Using the concept of a "religious market", this volume explores how African Traditional Religions and churches within Prophetic Pentecostalism in Zimbabwe seek to attract and retain members and clients.
Chapters provide extensive coverage of two of the leading churches, namely, Emmanuel Makandiwa's United Family International Church (UFIC) and Walter Magaya's Prophetic Healing and Deliverance Ministries (PHD). Contributors also explore the strategies adopted by Pentecostalism in general, while others focus on African Traditional Religions. They show that although Prophetic Pentecostalism has gained a significant share of the market in Zimbabwe and in Southern Africa in general, it is not without controversy. In particular, it has been associated with the abuse of women and exploiting members and clients for financial gain.
Innovation and Competition in Zimbabwean Pentecostalism is an important contribution to understanding the marketization of religion.
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Upgrade to a FREE Eden Advance AccountAuthor
Chitando Ezra
Book Format
Hardcover
Publisher
Bloomsbury Publishing PLC
Published
February 2021
Weight
536g
Dimensions
15.6 x 23.4 x 1.7 cm
ISBN
9781350176010
ISBN-10
135017601X
Eden Code
5258575
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