Over 50% of the churches in the United States should not be marketing themselves.

Shocked? You should be. Almost every church wants to grow, but why do some succeed while others struggle? If you're a pastor or a layperson serving on an outreach committee or evangelism team, reading this book will help you avoid the pitfalls that prevent churches from growing.

The answer is simple. "God is not as interested in promotion as he is in preparation," says recognized church marketing expert Richard Reising. In Church Marketing 101, Reising demystifies basic marketing principles to show how simple changes can remove roadblocks to attracting visitors and future members. Tested in light of Scripture and the concerns of the local church, this empowering and practical book will help you see your church in a new way--and make adjustments to reach your community more effectively for Christ.