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  1. Christian Academic Books/
  2. Philosophy

In Defense of Advertising: Arguments From Reason, Ethical Egoism, and Laissez-Faire Capitalism

  • Paperback
  • Publisher: Kirkpatrick Books
  • 15.3 x 22.9 x 1.2 cm

£11.64

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In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philo­sophic and economic world view. Only an alter­native world view can refute the charges and put forth a positive moral evaluation of advertising's role in human life. The author defends advertising because it appeals to the rational self-interest of consumers for the rationally selfish, profit-making gain of the capitalists.
In Defense of Advertising: Arguments From Reason, Ethical Egoism, and Laissez-Faire Capitalism and Montessori, Dewey, and Capitalism: Educational Theory for a Free Market in Education
Montessori, Dewey, and Capitalism: Educational Theory for a Free Market in EducationIn Defense of Advertising: Arguments From Reason, Ethical Egoism, and Laissez-Faire Capitalism
  • Author

    Jerry Kirkpatrick

  • Book Format

    Paperback / softback

  • Publisher

    Kirkpatrick Books

  • Published

    January 2007

  • Weight

    305g

  • Dimensions

    15.3 x 22.9 x 1.2 cm

  • ISBN

    9780978780302

  • ISBN-10

    0978780302

  • Eden Code

    5054886

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