Succeed the Right Way is for readers, regardless of position, that are tired of the dog-eat-dog nature of the business world. COVID has forced us to choose: be kind or not. You can be successful while being kind; in fact, you can be far more successful than you ever dreamed.

The path to massive, lasting, and peaceful success is not one of domination and defeat; it's a path walked by a quiet warrior whose weapons are caring and compassion. Qualities such as empathy, compassion, and kindness have long been seen as weaknesses in business but Succeed the Right Way demonstrates how these qualities can be the most powerful forces in achieving success. Using studies and real-life examples, Gunn takes you through the human experience, focusing on business, and instructs you how to live a successful life based on kindness. Most of us are good people, and it's exhausting to live a false life where no compassion or empathy can be expressed. Operating with shields up all the time, because we are terrified of being seen as weak, is not sustainable and is unhealthy. But these grossly misunderstood gentle qualities are actually stronger than thoughtless aggression, and they allow us to live in peace. The recent global pandemic has changed our world. From the business landscape to views on social responsibility, we are now in a situation where empathy and kindness are more powerful than ever. From management to negotiations, diversity and inclusion, Gunn explores them all. Succeed the Right Way is a must for people tired of traditional business's old dog-eat-dog paradigm.