£8.24
Save 25%
Available - Download instantly to the Christian360 App
Available - Download instantly to the Christian360 App
Synthesizing thirty years of research, psychologist and science historian, Michael Shermer upends the traditional thinking about how humans form beliefs about the world. Simply put, beliefs come first and explanations for beliefs follow. The brain, Shermer argues, is a belief engine. Using sensory data that flow in through the senses, the brain naturally looks for and finds patterns - and then infuses those patterns with meaning, forming beliefs. Once beliefs are formed, our brains subconsciously seek out confirmatory evidence in support of those beliefs, which accelerates the process of reinforcing them, and round and round the process goes in a positive-feedback loop.
In The Believing Brain, Shermer provides countless real-world examples of how this process operates, from politics, economics, and religion to conspiracy theories, the supernatural, and the paranormal. Ultimately, he demonstrates why science is the best tool ever devised to determine whether or not our belief matches reality.
Author
Michael Shermer
Book Format
eBook (Christian360)
Publisher
Hachette
Published
June 2012
ISBN
9781780335308
ISBN-10
178033530X
Eden Code
6270665
Featured in
Over 14,000 churches and schools have upgraded to an Advance Account and we‘d love to welcome you into this free program. We know that church volunteers and school teachers often use their own money, then have claim it back on on an expense form. We can take all of that hassle away by invoicing your church or school directly and delivering your order straight away.
Opening an account is quick and easy, with most accounts being approved and setup within a few hours of filling in the form below (on weekdays, not weekends). As soon as we‘ve approved the application we‘ll send you an email to let you know that its done.
Upgrade to a FREE Eden Advance AccountFor you
Free delivery on orders over £10