A fresh, punchy, fascinating-facts-filled, humorous, yet thought-provoking, take on the meaning of life, based on the Bible’s most famous verse. Read it yourself and then pass it on to a friend. Go on, what do you have to lose?

You’ll also discover how woodpeckers avoid concussion (but I'm not going to tell you which page that’s on!)

- Jeremy McQuoid

If you want a short and clear explanation of the good news that is the heart of Christianity, then this is the book for you. Contemporary illustrations spur your interest as Martin takes you through the best-known sentence in the Bible. I was impressed by the personal warmth speaking from the pages, and the careful theology lying under the surface.

John chapter 3 verse 16 tells the greatest story in the world, and Martin has done a wonderful job in showing just how vital this is for you and me.

- Andrew Hill

Warm and engaging … If you are a sceptic or a seeker you will find food for thought here. Martin answers questions, discusses big issues and tackles misconceptions with sensitivity, humour and clarity. A compelling case for John 3:16 being the best news for all people for all time.

- Clare Heath-Whyte

As I read this, I could think of people I wanted to give it to.

It’s not a coincidence that this book is in your hand, and I really hope you will read it. It is very relevant and, even more, important.

- George Verwer

Having been active in evangelism for over twenty-five years, I have one verse which I share more than any other: John 3:16. Timeless, relevant, widely familiar and simple to learn, it's a verse even a child can understand, and yet so deep that you cannot tire of studying it.

Martin’s book is a work of art: a mixture of theology, personal stories and lessons from history, helping us not only to unpack but also enjoy the richness of John 3:16. This book is for everyone. A wonderful one-to-one 'study' to work through with a non-Christian friend, a source book for preachers, a tool box for fellow evangelists/ apologists, a devotional, a commentary, and a beautiful gift. If you are serious about evangelism, then you need to buy this book, a highlighter and a notepad - or the digital equivalent.’

- Mitch

Packed with illustration and brilliant insights, this book will open up to you the riches of this one incredible Bible verse. Whether you would call yourself a Christian or not, you will find yourself face to face with the beautiful God of love. It really could change your life.

- Jonty Allcock

A banner with the words 'John 3:16’ continues to show up at many major sports events. Martin Salter gives a brilliant explanation of what it actually means. This short book is a very easy read, offering clarity about the Christian faith and loads of really simple and compelling illustrations that bring this famous Bible verse to life. I really loved reading this book!

- Graham Daniels

So Loved is a concise yet insightful exploration of some of the most famous words of Jesus. If you have questions about the Christian faith, you will find this book to be accessible, relatable and honest, and I encourage you to read it.

- Dr Sharon Dirckx

Have you ever wanted to give something to a friend who’s willing to be open-minded about the Christian faith and explore a bit further? Martin’s book is friendly, easy-to-read, personal and engaging. It walks us through perhaps the most famous verse in the Bible, and in doing so summarizes the gospel comprehensively and accessibly.

- Jeremy Marshall