As an economist, a lot of our decisions can be boiled down to a simple question: Am I getting a good deal? You make a deal when you accept a job, enter a marriage, or decide to have kids. For each deal, you are contributing time, money, and effort for a perceived payoff. In combination, these deals, with their payoffs and sacrifices, form the experience of your life.

In Femonomics, Wharton Business Professor Corinne Low introduces us to a radical new framework: treating women as economic agents who can maximise personal 'profit' in their lives in the same way that a business makes money.

Using her own original research, Low examines the hidden economic trade-offs and trade-ups women face in balancing career and family, and the ways they can enjoy a better deal at work, in life, and at home. She applies economic principles like personal utility function (how we individually maximize profit and joy) and constrained optimization (making the best choice within external limits) to address uniquely female concerns (like the cost of a biological clock). She answers the questions she receives every day from students, colleagues, and journalists behind the scenes, including:
- What kind of career gives me the life I want?
- How should I pick a partner?
- What kind of parent do I want to be?
- When should I consider freezing my eggs?
- What is the most important thing to fight for in my divorce?

Femonomics arms women with the tools they need to ask for more: from partners, from bosses, and from the system itself.